Discover the power of visual communication
Get your message across clearly by using simple drawings. In this 1-day course, you learn how to transmit your ideas to others more easily with drawings. Visual language is the new way of communicating in business.
In this training, you’ll learn to:
- Develop your own visual language using simple shapes, lines and symbols
- Use visual techniques to transmit ideas and stories
- Draw illustrations and storyboards that stimulate and convince others
Content of the training
In the morning, you get some hands-on experience of the basic ingredients of drawing. You explore what you can do with drawings, to help develop self-confidence about your creative skills. By the end of the morning, you’ll be able to convert abstract ideas into images, and your sketchpad will show the first signs of your personal visual language.
In the afternoon, you work on your own subject. You gradually introduce structure and combine images into an integrated whole, giving meaning to your story in a way that stimulates others. By the end of the day, you’ll have an illustrated version of your own business case, which could be a prompting board, infographic, vision board, or roadmap. To conclude, you learn how to digitise your drawing, and share it with others in a way that generates their interest.